Professional Digital Marketing
Professional Digital Marketing is the art and science of promoting products, services, and brands using digital channels to reach the right audience at the right time. This course equips you with the skills to plan, execute, and measure effective marketing campaigns across multiple platforms.
Duration
6 Months
Lectures
36
Projects
4
Course Module
- Introduction to Digital Marketing
- What is Digital Marketing?
- Difference between traditional and digital marketing
- Importance and benefits of digital marketing
- Overview of digital marketing channels
- Setting goals and KPIs
- Basics of websites and domains
- Web hosting and CMS overview (WordPress, Shopify, etc.)
- E-commerce website fundamentals
- Understanding customer journey and UX basics
- Introduction to SEO and its importance
- On-page SEO: Meta tags, headings, content optimization
- Off-page SEO: Backlinks, social signals, guest blogging
- Technical SEO: Site speed, mobile-friendliness, sitemaps
- Keyword research tools and strategies
- SEO analytics and reporting
- Introduction to paid search marketing
- Google Ads overview and campaign types
- Keyword research and bidding strategies
- Introduction to social media marketing
- Marketing on Facebook, Instagram, LinkedIn, Twitter, TikTok
- Content strategy and scheduling
- Organic vs Paid social media strategies
- Social media analytics and optimization
- Facebook Pages & Business Manager
- Creating engaging posts and content
- Running Facebook Ads and retargeting campaigns
- Audience targeting and custom audiences
- Facebook Analytics & optimization
- Channel setup & branding
- Video content strategy & creation
- YouTube SEO & optimization
- YouTube Ads & monetization
- Introduction to email marketing
- Creating campaigns using tools like Mailchimp
- Segmentation, personalization, and automation
- Designing high-converting email templates
- Measuring open rates, CTR, and conversions
- Content marketing strategy and planning
- Types of content: blogs, infographics, videos, podcasts
- Introduction to affiliate marketing
- Working with influencer marketing
- Tracking and measuring affiliate campaigns
- Introduction to Google Analytics & other analytics tools
- Understanding traffic sources, user behavior, and conversions
- Integrating SEO, SEM, SMM, email, content, and analytics
Admission is going on
Join our exclusive program and take the first step toward building your future. Seats are limited, so don’t miss this opportunity to learn valuable skills, gain hands-on experience, and boost your career.
Why is this course the best for you?
Practical Projects
Work on real projects and live campaigns, not just theory, so you build confidence and a strong portfolio.
Industry-Relevant Tools
Learn to use Google Analytics, Facebook Ads Manager, Mailchimp, SEMrush, WordPress, and more – the same tools used by professionals worldwide.
Globally In-Demand Skill
Digital Marketing is one of the fastest-growing career fields, giving you opportunities locally and internationally.
Certification Advantage
Earn a recognized diploma certificate that strengthens your CV, LinkedIn profile, and client trust.
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Shakib Sheikh
