Search Engine Optimization
Search Engine Optimization (SEO) is the practice of improving a website’s visibility on search engines like Google, Bing, and Yahoo to attract more organic (free) traffic. It’s one of the most powerful digital marketing skills, helping businesses rank higher, get discovered by the right audience, and grow online.
Duration
3 Months
Lectures
24
Projects
2
Course Module
- Introduction to SEO
- What is SEO and why it matters
- SEO vs SEM (organic vs paid traffic)
- How search engines work (crawling, indexing, ranking)
- Understanding SERPs (Search Engine Results Pages)
- Latest SEO trends and updates (Google algorithms)
- Importance of keywords in SEO
- Types of keywords: short-tail, long-tail, LSI
- Keyword research tools (Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs)
- Analyzing search intent (informational, navigational, transactional)
- Competitor keyword analysis
- On-page SEO: Meta tags, headings, content optimization
- Off-page SEO: Backlinks, social signals, guest blogging
- Technical SEO: Site speed, mobile-friendliness, sitemaps
- Keyword research tools and strategies
- SEO analytics and reporting
- Introduction to paid search marketing
- Google Ads overview and campaign types
- Keyword research and bidding strategies
- YouTube SEO & optimization
- YouTube Ads & monetization
- Integrating SEO, SEM, SMM, email, content, and analytics
- E-commerce SEO (product pages, category pages, schema)
- International & multilingual SEO
- SEO for WordPress & CMS platforms
- Perform an SEO audit of a real website
- Create and present an SEO strategy report
Admission is going on
Join our exclusive program and take the first step toward building your future. Seats are limited, so don’t miss this opportunity to learn valuable skills, gain hands-on experience, and boost your career.
Why is this course the best for you?
Practical Projects
Work on real websites, perform SEO audits, and apply strategies directly to see measurable results.
Industry-Standard Tools
Learn how to use Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog just like professionals.
Job & Freelance Ready
Gain in-demand skills that make you ready for digital marketing jobs, freelance projects, or boosting your own business.
Results-Driven Approach
Learn techniques that drive organic traffic, improve rankings, and increase conversions without paid ads.
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Students
Job Hunters
Housekeeper
Anyone interested
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Students Reviews
Shakib Sheikh
